ANDREW FOLKLER

Divorce Blog Posts For Barbara La Pointe

Divorce Blog Posts For Barbara La Pointe

Blog Posts, Content Marketing

Divorce Blog Posts

Barbara La Pointe is a divorce coach in Calgary, Alberta. She was just starting her career as a divorce coach and lacked visibility and authority. Barbara initially approached me to be a cohost of her podcast, The Broken Families PodcastAs I helped Barbara build her brand through the podcast, I realised that she needed more visibility on her website.

I worked with her for 9 months and helped her build her brand and her social media presence through content marketing – primarily through podcasting and building her divorce blog post content.

I wrote 5 blog posts for Barbara based on core topics that her target audience needed help with.

The Challenge

Barbara La Pointe was just getting started in her journey as a divorce coach in 2021. 

Like most new business owners, she needed to build brand awareness for her services. As we were planning and recording the Broken Families Podcast, I noticed that Barbara was missing many steps in her marketing funnel. While she had a strong offer and a quality service to offer to divorcing women, she lacked content to prove her expertise. 

The Broken Families Podcast was one medium where she was able demonstrate her knowledge but it was not enough. 

Barbara approached me about her blog shortly after we started working on the podcast. She showed me some of her blog articles that she had written. After auditing her content, I saw that Barbara had written much of her content as a means of sharing her personal story. This meant that instead of showing up as a guide and a teacher, her posts were hindering her brand. 

The Solution

Barbara and I worked together to plan out a content calendar where I could write articles that targeted the core problems that her audience would struggle with. In addition, I helped her with her SEO by using the Broken Families Podcast and other backlinks to bolster the visibility of her posts. 

Some of the articles were repurposed for guest posts to strengthen her SEO as well. 

I wrote 5 articles for Barbara, each linked below. Each article addressed different stages of the divorce process and helped Barbara establish herself as an expert in her field. 

Andrew is an expert in personal development and copywriting with passion. He knows how to bring the words to life with clarity and emotion. Professionalism is important to Andrew and you can count on him to be professional without a doubt.

Barbara La Pointe

Barbara La Pointe Coaching

Client: Barbara La Pointe

Services: Blog Posts

Year: 2021

Schedule A Call With Me

After submitting your information, you will be emailed a form to fill out regarding your project as well as a Calendly link to set up a Zoom appointment with Andrew to discuss your project in depth.

The Broken Families Podcast

Broken Families Podcast

Content Marketing, Podcasting

Launching The Broken Families Podcast

I helped Barbara La Pointe launch her podcast The Broken Families Podcast on February 14th, 2021. Each episode would dive deep into topics surrounding divorce, parental alienation, and high conflict relationships.  Barbara was keen on having me as her cohost as we both had strong chemistry. We are also subject matter experts in these areas.

Barbara La Pointe and I released episodes every 2 weeks, each episode lasting for 1 hour. We brought on and interviewed many esteemed guests including but not limited to Bill Eddy from the High Conflict Institute, Ginger Gentile the director of the documentary Erasing Family, author Aryeh Green who wrote My Israel Trail,  and false allegation expert Dean Tong.

Several episodes of The Broken Families Podcast also featured our own personal experiences where we discussed Narcissism, high conflict relationships, and parental alienation in depth. In episode 5, guest speaker Ginger Gentile mentioned one of my articles Why Don’t Alienated Children Speak Out and we discussed in depth the reasons behind why so few former victims of parental alienation speak out publicly about it.

In addition, some of the podcast material was repurposed into divorce blog content to grow Barbara’s brand.

Additional Roles within The Broken Families Podcast

In addition to being a co-host, I managed all the editing of each episode, wrote summaries for each episode, and scheduled all interview guests. I was the co-host for a total of 30 recorded episodes, of which 22 episodes have been released. I wrote podcast summaries for the 22 episodes that have been released.

Video Editing

All episodes were recorded on Zoom in video format. I would use the program Da Vinci Resolve to cut out long pauses, filler words, and any erroneous material to produce a cleaner episode. The finished episode would have our intro and outro, as well as a seamless conversation. I rendered each episode in both MP4 and MP3. These formats would be uploaded onto YouTube and onto the podcast hosting site Buzzsprouts. 

This allowed listeners to tune into the podcast on multiple platforms. Through Buzzsprouts, the podcast was available to listeners on all major streaming platforms including but not limited to Apple Music, Amazon Music, Spotify, Google Play, Pandora and more.

I also formatted and wrote all social media captions and promoted the podcast to Facebook groups to boost visibility. Each episode that was scheduled for release would also be scheduled to be posted on Facebook.

In addition to publishing full-length episodes, I also edited smaller highlight videos and published them on YouTube. This helped maximise audience viewership and catered to audience members who could not watch the full 1-hour episode. This would also encourage binging the smaller highlight videos and promote the podcast further.

A Helpful and Free Downloadable Document

Both Barbara and I recognised how important it was for listeners to have additional resources after listening to our episodes. Statistically, humans retain less than half of what they learned 1 hour after their training. After 1 day, they forget up to 70% of what they learned. And after 6 days, people forget up to 75% of what they learned.

To help our audience we included a  free, downloadable document that summarised each episode for our listeners. Listeners could print and review these documents at their leisure. These documents would also include helpful strategies that our guests would share with us. 

I also included additional resources such as books, websites, and videos that listeners could look to for more support. Each document would be about 2 – 5 pages long. 

There was very little information overlap from episode to episode. Thus, each document featured new information without being a repeat of a previous episode.

I wrote downloadable summaries for 22 episodes before departing from the podcast. All graphic design was done by Barbara’s graphic designer Amber Hark.

Scheduling of Guest Speakers

I was in charge of onboarding guest speakers. Barbara would tap into her network and find potential interviewees and then direct them to me.

I scheduled guests with the use of email templates. I wrote the email templates so that I could maximise efficiency. This also allowed me to still be able to customise each email with respect to the guest speaker. This email chain would first onboard them with a warm introduction to the podcast. This was followed by an email to schedule their interview. Prior to every interview, I would send an email detailing the logistics of the podcast.

Guest speakers also received a list of 8 – 12 questions that we would ask them. I ensured every guest knew the focus topic prior to the interview and would be adequately prepared for the interview. 

After every interview, guest speakers received an automated thank you email as well. Once the episode was launched, a final thank you email was sent to the guest speaker. This email included all the relevant links to their episode so they could share it with their audience.

Growing The Broken Families Podcast

I was a cohost of the podcast from February 2021 – September 2021. Since its launch (Stats taken from September 2021), The Broken Families Podcast has had 2192 downloads across all streaming platforms. On YouTube, the podcast and highlight videos have a total of 3906 views. Barbara’s YouTube channel has a total watch time of 448 hours and I raised her YouTube subscriber count by 476%.

The Broken Families Podcast can be found on Barbara La Pointe’s website here.

On Buzzsprouts, the podcast can be found here.

On YouTube, the podcast can be found here

The Broken Families Podcast Episode Log

Departure from the Podcast

I departed from the podcast in September, 2021 for personal reasons. In total, Barbara and I had recorded 30 episodes. 

Barbara rebranded the podcast for season 2, aptly naming it the Healing Broken Families Podcast. 

Andrew is an expert in personal development and copywriting with passion. He knows how to bring the words to life with clarity and emotion. Professionalism is important to Andrew and you can count on him to be professional without a doubt.

Barbara La Pointe

Barbara La Pointe Coaching

Client: Barbara La Pointe

Services: Podcasting, Content Marketing

Year: 2021

Schedule A Call With Me

After submitting your information, you will be emailed a form to fill out regarding your project as well as a Calendly link to set up a Zoom appointment with Andrew to discuss your project in depth.

6 Figure Accelerator Business Coaching Sales Letter

6 Figure Accelerator Business Coaching Sales Letter

Website Copy, Copywriting

Wrote a sales letter for 2000 Books for his business coaching program.

Client: 2000 Books

Services: Copywriting, Direct Response Sales Letter

Year: 2020

Schedule A Call With Me

After submitting your information, you will be emailed a form to fill out regarding your project as well as a Calendly link to set up a Zoom appointment with Andrew to discuss your project in depth.

Momentum Taekwondo

Momentum Taekwondo

Website Copy

Momentum Taekwondo is a Singaporean Taekwondo club. They teach both youths and adults the martial art based on the rules of the International Taekwondo Federation. 

Led by Mikhail Adnan, Momentum Taekwondo hosts school events, Taekwondo camps, as well has running multiple clubs over Singapore. 

The Challenge

The original website that Momentum Taekwondo had was lacking in marketing fundamentals. New visitors were given basic information on the company. However, since its founding Momentum Taekwondo has evolved over the years. They had multiple programs in addition to their Taekwondo clubs. 

The cofounder, Mikhail Adnan, reached out to me about how he could improve his website. After performing an audit on his website, I noticed that there were other issues within the site. 

The website was written in the same manner one would write an academic essay. This is a common misconception from new business owners who write their own material. 

Not only was the copy lacking, but the content as well. Their blog page had multiple blog posts with topics on health, fitness, and Taekwondo. However, when you clicked onto these articles, there was no content, save for ‘Lorem ipsem’ text

The Solution

I began by rewriting their Homepage and their About us page. I encouraged them to remove the blog posts until they had actual content written. In my final submission, I included a detailed summary on how they could implement SEO and content into their customer journey. 

I give Andrew Folker my highest recommendation to any businesses that are looking for copywriting services – be it for their website contents, blogs or marketing collaterals. Because I do believe the increased quality will indirectly convert to sales for your company, and essentially that's something we all want.

Mikhail Adnan

Momentum Taekwondo

Client: Momentum Taekwondo

Services: Website Audit, Web Copy Rewrite

Year: 2020

Schedule A Call With Me

After submitting your information, you will be emailed a form to fill out regarding your project as well as a Calendly link to set up a Zoom appointment with Andrew to discuss your project in depth.