Perseverance. Discipline. Respect.

Momentum TaeKwondo

Momentum Taekwondo is a Singaporean Taekwondo club. They teach both youths and adults the martial art through school events, Taekwondo camps, and community center events. 

Scope of Work

Client: Momentum Taekwondo

Services: Website content audit and refresh

Target Audience: Parents with children interested in Taekwondo

Timeline: June/2020 – Aug/2020

Website Refresh


The original website that Momentum Taekwondo had was lacking in marketing fundamentals. New visitors were given basic information on the company. However, since its founding Momentum Taekwondo has evolved over the years. They had multiple programs in addition to their Taekwondo clubs. 

The cofounder, Mikhail Adnan, reached out to me about how he could improve his website. After performing an audit on his website, I noticed that there were other issues within the site. 

The website was written in the same manner one would write an academic essay. This is a common misconception from new business owners who write their own material. Not only was the copy lacking, but the content as well. Their blog page had multiple blog posts with topics on health, fitness, and Taekwondo. However, when you clicked onto these articles, there was no content, save for ‘Lorem ipsem’ text


I began by rewriting their Homepage and their About us page. I encouraged them to remove the blog posts until they had actual content written. In my final submission, I included a detailed summary on how they could implement SEO and content into their customer journey. 


Today Momentum Taekwondo SG continues to expand their training facilities across Singapore and recruit new students, even with the COVID-19 lockdowns disrupting their classes. 

Their website is updated with engaging copywriting so that new parents can be confident in their children joining Momentum Taekwondo. 

Here is what Mikhail had to Say

I give Andrew Folkler my highest recommendation to any businesses that are looking for copywriting services – be it for their website contents, blogs or marketing collaterals. Because I do believe the increased quality will indirectly convert to sales for your company, and essentially that's something we all want.

Mikhail Adnan

Momentum Taekwondo

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