Andrew Folkler

ANDREW FOLKLER

Strategic Advisor for B2B knowledge businesses navigating the AI age.

I help B2B knowledge businesses at $500K–$3M get their strategic foundation right through sharper positioning, tighter offers, and messaging that earns attention
from the right clients.

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Has your business outgrown its strategic foundation?

Your positioning was built for an earlier version of the business. The business has moved, but your positioning hasn’t.
You’ve hit the ceiling of your warm network. Referrals come in reliably from people who already know you, and the infrastructure to reach beyond that doesn’t exist yet.
Your offer converts, but not at the rate the business should be producing at this stage. You might have adjusted structure, price, and framing, however the gap is upstream of all three.
AI is reshaping your category. You don’t have a framework yet for what that means for your specific positioning or offer architecture.

If that sounds like you, that is where I come in.

Find the real constraint
before you fix the wrong thing.

The Calibration Diagnostic finds the constraint that is actually holding your business back, which often sits upstream of marketing entirely. Instead of reviewing your funnel assets in isolation, I interview your decision-maker, your manager layer, and at least one person on the frontline separately, then trace independently where the money actually flows.

Most teams already sense where the real problem lives but have not been able to get traction on it; setting what you say against what the money shows and what your team knows brings it into focus and gives it a name. You receive a written verdict covering the real constraint, why it stayed buried, and the one move worth making now, followed by a 60-minute call to work through the findings together.

See what’s included

Applied Reasoning

Applied Reasoning is a weekly newsletter for B2B knowledge businesses, sharpening the fundamentals of positioning, offers, and growth for the AI age, rather than chasing guru-level tactics that may be working this quarter.

Each issue applies reasoning to a specific problem actual business owners are facing today, addressing patterns that I see repeating across knowledge businesses, stress-testing frameworks under real conditions, and calling out where conventional advice is getting it wrong. After each issue, you’ll have a sharper frame of the problem you’re already working on and know how to apply the solution to your business.

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Hi, I’m Andrew Folkler

I’ve spent the past six years working alongside B2B knowledge business founders and CEOs as a marketing and content strategist and project manager — across 500+ projects, including launches, funnel builds, offer repositionings, and messaging overhauls.

Time and time again, I would see businesses executing work correctly, only to hit a ceiling due to positioning, offer architecture, or messaging misalignment that hadn’t been examined at the strategic level.

More about the advisory practice